Privacy Policy

We may use your Personal Information for any purposes not inconsistent with our statements under this Privacy Policy, or otherwise made by us in writing at the point of collection, and any purposes not prohibited by applicable law, including the purposes listed below. 

We collect Personal Information for the following purposes: 

• Providing Our Products and Services, including processing orders, transactions, and payments; allowing you to participate in the features we offer; maintaining your accounts; providing you with appropriate products and recommendations; and helping you find relevant products and services. 

• Identifying You, including confirming your identity when signing up to use the Services, verifying your identity to process a transaction, and recognizing you when you use our Services. 

• Communicating with You, including contacting you about our products and Services, your orders, and updates to our terms and policies; obtaining your feedback; confirming your preferences; and tailoring our communications to you. 

• Providing Customer Support Services, including the provision of customer support services over the phone, through online chats, or by email to assist with inquiries, technical issues, or other matters related to the Services. 

• Conducting Analytics and Improving Our Products and Services, including understanding and improving our Services and products; providing you with a better Service experience; and performing research and analytics. 

• Serving Marketing and Advertising, including sending you relevant marketing materials and advertisements; showing you relevant ads while you browse the internet or use social media; sending you relevant coupons, discounts, or promotions; allowing you to participate in our promotions, sweepstakes, contests, and loyalty programs; and understanding how our marketing and advertising performs. 

• Operating our Business, including performing audits, research, and analysis; maintaining our Services; identifying prospective customers, suppliers, and other vendors; administering our relationships with our customers, dealers, suppliers, and other vendors; fulling purposes that we describe to you at the time we collect your information; in connection with mergers, acquisitions, divestitures, or similar corporate transactions; and otherwise managing our business. 

• Securing our Services and Detecting Fraud, including detecting, identifying, investigating, responding to, and preventing fraud and illegal or malicious activities against you and/or us; protecting our Services; authenticating users of the Service; and monitoring unauthorized access, mitigating risks, ensuring the integrity and confidentiality of your Personal Information, and generally providing a secure experience on our Services. 

• Managing Legal and Compliance, including preparing for and participating in litigation; enforcing our policies and terms; protecting our rights; fulfilling our legal obligations; managing risk, investigations, and reporting requirements; and complying with other legal and regulatory obligations.

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How We Collect Personal Information

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We may collect your Personal Information through various means, including: 

Directly From You when you: 

• Register or maintain an account with us. 

• Enter search terms or provide other information through our Services. 

• Subscribe to receive our notifications. 

• Exchange communications with us, including by mail, email, chat, or phone. 

• Post comments to our website or social media pages. 

• Obtain customer service or technical support. 

• Participate in promotional activities. 

• Post reviews or other information about our products or Services. 

• Connect with us via social media. 

• Automatically Through Your Use of Our Services through cookies and other online tracking technologies, as described in the Cookies and Other Online Tracking Technologies section below. 

• From Our Authorized Dealerships and Franchises, including when you purchase our products, sign up for our Services, and register for home installation through your local dealership or franchise. Dealerships and franchises provide us information about your system and your Personal Information so we can provide and improve our products and Services and otherwise operate our business. 

• From Our Parent, Subsidiary, and Sister Companies, including to provide our Services and operate our business. 

• From Our Vendors that help us operate our business and collect Personal Information on our behalf, including software and website vendors. 

• From Other Parties, including business partners, resellers, and data brokers, some of which may sell the information to us. To understand your rights and choices regarding Personal Information collected by other companies, please consult the privacy policies of the businesses that you interact with. We are not responsible for the privacy policies or privacy practices of other parties.

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Cookies and Other Online Tracking Technologies 

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Dynamic Water Services and/or our vendors may automatically obtain certain information about you through cookies and other online tracking technologies (collectively, “Cookies”) when you access or use the Services (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network-connected hardware (e.g., computer or mobile device); the domain name of the website that allowed you to navigate to our Services; search engines used; the length of time spent on our Services; the pages you looked at on our Services; the address (or “URL”) of the websites you visited before and after visiting our Services; the frequency of your visits to our Services; and other Internet or Other Electronic Network Activity Information. 

In general, our Services use Cookies as follows: 

• Where necessary to run our Services, including allowing you to log in. 

• To optimize the functionality of our Services, including by personalizing content for you, greeting you by name, and remembering your preferences (e.g., your choice of language or region). 

• For analytics purposes, including helping us understand how our Services are used, seeing what products are the most interesting to visitors, enhancing our web experience, and improving our product marketing. 

• For purposes of ad targeting and marketing, including collecting information about your browsing behavior on our Services and showing you interest-based advertising when you visit other websites or use social media. 

• To determine if you open or act upon our email messages. Information on unsubscribing from our commercial email communications is provided below. 

• To obtain information about your interactions with our online advertisements, including understanding when an ad was clicked and the website where the ad was seen. 

• For device and activity monitoring purposes, including confirming identity, maintaining security, preventing fraud, troubleshooting, tracking and/or improving our Services, and customizing or optimizing experiences on our Services. 

We may generally identify your location from your IP address for purposes such as verifying your location (e.g., for shipping) or restricting/providing content based on your location. Our Services may also be personalized based on your general location so we can provide you with more location-relevant content. 

In certain circumstances, we may collect information to help us analyze activity on our Services, our chat functionality, and mobile apps as applicable, through session replay technologies to help us understand and analyze how visitors use our Services, and to improve the Services. These technologies may collect the following types of information, among others: IP address; screen size; device type (unique device identifiers); browser information; geographic location; and preferred language. 

 

How We Disclose Personal Information 

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We may disclose your Personal Information for any purposes not inconsistent with this Privacy Policy, our written statements at the point of collection, or applicable law. In general, we disclose Personal Information as follows: 

• With Our Related Entities, including with our affiliates, subsidiaries, locations, brands, and other related entities so that those entities may assist us in providing the Services to you, align business strategies, and develop new products and services. 

• With Our Agents, Dealers, and Franchise Owners, in order for them to provide their services to us. For example, we may disclose your Personal Information to provide customer service, operate our business and Services, provide our products and Services to you, install our products, including at your location, manage our Services, help run our promotions (including coupons and rewards programs), process payments, perform auditing and quality control, communicate with you, and otherwise operate our business. 

• With Our Vendors, Consultants, Service Providers, and Other Business Providers that help us provide the Services and otherwise run our business, including: 

• Website hosting providers, who process information collected through the Services, in order to provide and improve the Services and manage website security. 

• Data storage providers, who may process all information we collect and store in the course of providing, troubleshooting, and managing our data storage solutions. 

• Analytics and reporting service providers, who may process user information such as registration, or other anonymized or aggregated data in order to provide analytical insights to help us understand and develop our business. 

• Customer support providers, who process your marketing and communications data in order to help provide customer support to you. 

• Marketing providers and business partners for co-marketing purposes, to improve our products and Services, for marketing and communication purposes, to facilitate our marketing campaigns, or to provide you with other products and Services that may interest you. Please note that we do not sell, share, rent, or otherwise disclose Personal Information obtained for text message program consent purposes (opt-in consent data) to any third parties for those third parties’ own marketing purposes. 

• Advertising partners for the purposes of ad targeting, remarketing, and other advertising; providing you with promotional material that may be of interest to you; and customized advertising. 

• Insurers and professional advisers for the purposes of managing risks, obtaining professional advice, and exercising or defending against legal claims. 

• For Legal and Compliance Purposes, including complying with any legal process; responding to requests from public and government authorities; enforcing our Terms and Conditions and policies; safeguarding our operations; enforcing and protecting our rights, privacy, safety, or property, and/or those of you or others; and allowing us to pursue available remedies or limit the damages that we may sustain. 

• With Potential Acquirers in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding). 

To the extent we provide these parties access to your Personal Information obtained through our mobile apps, we require that they provide the same level of Personal Information protection as required by this Privacy Policy.